But I have to give them mad credit on this: the third most publicized ad banning in the country.
First we had the banning of Julia Roberts' Lancome ad and Christy Turlington's Maybelline ad (both brands owned by parent company L'Oreal) for being Photoshopped into oblivion.
And now they've banned UK retailer Drop Dead Clothing from running bikini ads of a dangerously thin Amanda Hendrick. This is obviously not the photo of a healthy woman; it's the photo of a woman who desperately needs assistance (which should be the responsibility of the agencies).
All hail the Advertising Standards Authority for banning these.
As a long time, die-hard fashion lover I highly commend the actions taken. Fashion does not have to equal physical perfection, the exploitation and objectification of youth or the sacrifice of one's body. It just doesn't. Period. Hands down. No argument.
A dress can be perfect, the fit of a pant, the curve of a shoe. These things can also be sexy, erotic, evocative. But the pressure, scrutiny and untimely provocation and manifestation of what is beautiful, sexy and acceptable constantly trumps itself at disgusting speeds and on horrifying levels; not only giving fashion a really bad name globally but also lending itself to eating disorders, low self-esteem, and a mix of other potentially harmful cocktails.
Hopefully there will be an international following of the UK's standards. In some instances, decisions like these may actually, in fact, save a life.